United Way of Palm Beach County

Director of Brand Experience Jobs at United Way of Palm Beach County

Director of Brand Experience Jobs at United Way of Palm Beach County

Sample Director of Brand Experience Job Description

Director of Brand Experience

Position Summary

To guide the brand experience strategy and lead messaging using best practices expertise to consistently articulate the United Way of Palm Beach County mission. Develop, implement, and evaluate marketing and communication plans across audiences in collaboration with the UWPBC strategic initiative teams and constituents.

Essential Duties and Responsibilities

The essential functions include, but are not limited to the following:

  • Lead brand experience strategies and initiatives to external audiences' i.e., public relations, marketing
  • Manage the brand experience team and oversee the execution of all audience touchpoints including but not limited to press releases, social media, website content, and video formats
  • Oversee and manage the content development, distribution, budget, and maintenance of all messaging content for UWPBC initiatives
  • Work with SVP of Marketing and Communications to seek new innovative strategic messaging opportunities through engaging content for audience segments
  • Track, analyze, and report content data to ensure that strategic organizational goals for external messaging are met
  • Be hands-on in developing and evaluating regular content for communication efforts in various channels
  • Manage all media contacts, marketing agencies, and newsclipping service
  • Develop, execute, and oversee content development across digital channels
  • Seek, evaluate, and propose new systems for team efficiencies and reporting communication efforts
  • Manage UWPBC's digital platforms and media plans
  • Collaborate and assist planning of all United Way events
  • Act as the public representative for United Way of Palm Beach County, when asked
  • Train, mentor, and manage team members
  • Act as UWPBC brand steward in content development and ambassador when out in the community
  • May require occasional evening and weekend hours
  • Assist, as assigned by management, with the organization's disaster response efforts
  • Perform other duties as opportunities are presented and/or assigned

Minimum Qualifications (Knowledge, Skills, and Abilities)

  • Bachelor's Degree in Marketing, Public Relations, or related field required
  • At least five years of marketing and/or communications in corporate or nonprofit experience
  • Experience leading a marketing and/or communications team
  • Experience working with cross-functional teams and vendors
  • Strong digital background preferred i.e., TikTok, Instagram Reels, Wordpress
  • Proficient with Facebook, Twitter and Instagram
  • Strong organizational, time management and project management skills
  • Excellent interpersonal and communication skills
  • Ability to work independently with strong problem-solving skills
  • Knowledge of Microsoft Office products including Word, Excel, Publisher, and PowerPoint
  • Established media relationships a plus
  • Strong computer skills: proficient in Microsoft Office suite, Constant Contact and CMS websites
  • InDesign, Adobe or Photoshop experience a plus

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