Marketing Manager

Purpose

United Way of Palm Beach County seeks a full-time marketing professional that can support the Marketing Team's efforts to bring United Way's evolving brand to life, illustrate our mission, and work in a way that excites, engages and motivates the community to take action.

Essential Duties and Responsibilities

Brand Management

• Assist with implementing a strategic marketing and communications plan that utilizes key messages and effective marketing strategies to maintain high visibility and relevance year-round.
• Support United Way partners on co-branding opportunities as directed.
• Utilize the UWW Message Platform to formulate effective messages and stories.
• Organize and execute United Way of Palm Beach County marketing strategy and adhere to branding standards.
• Provide strategic opinions, including design and production, on all collateral projects for United Way of Palm Beach County.
• Evaluate, recommend, and monitor brand execution.

Communications

• Assist with all written items to be sent to donors or stakeholders to ensure consistent branding.
• Produce regular e-newsletters to be sent to United Way of Palm Beach County's email distribution list.
• Management of external communication through web, electronic, print, and social media platforms.
• Responsible for writing, editing, messaging and consistency in materials.
• Assists with developing marketing materials and promotions for events.

Digital Strategy

• Research and develop innovative and effective plans around digital strategy to target multi-channel marketing programs.
• Execute social media strategies across platforms, including: creating engaging content, posting, keeping profiles up-to-date, monitoring pages, and tracking and analyzing metrics.
• Develop and update content on United Way's website, pull reports, and troubleshoot issues as needed.
• Create and/or edit content and distribute e-blasts (e-newsletters, evites, etc.) using applicable software.
• Leverage social media and online engagement opportunities.
• Provide regular updates of email lists to ensure messages are reaching target audiences.

Administrative Support

• Support the Marketing and Communications department with invoices and payment processing.
• Provide other administrative support as needed.

Core Competencies

• Proficiency in MS Office/365
• Work in a hybrid environment

Education and Experience

• Undergraduate degree in Marketing, Communications, Public Relations or relevant field.
• Proven work experience in a Marketing Communications role
• Strong written and public speaking skills and the ability to effectively use communications to advance the organization's brand strategy.
• Ability to work independently with a high level of initiative.
• Strong deadline-driven project management skills.
• Very strong interpersonal skills and the ability to build relationships with stakeholders.
• Hands-on experience with web content management tools, like WordPress.
• Able to be resourceful and creative in an environment with limited resources.
• Proficiency in MS Office.
• Experience with marketing campaigns on social media.
• Excellent verbal and written communication skills.

Current Openings for Marketing Manager Jobs at United Way of Palm Beach County

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